Kailidoscope Media

Case Study · Direct-to-Consumer Product

Pso-Rite

$13.7M+ in Revenue Generated

Marketing StrategyPaid AdvertisingFacebook & Instagram AdsGoogle AdsConsulting
Pso-Rite muscle release tool

Overview

Pso-Rite is a direct-to-consumer product that took the world by storm — the biggest success story to date for our partner, Lacad Consulting.

Featured results and case studies provided by our strategic partner, Lacad Consulting, and showcased with permission.

The Challenge

When Pso-Rite brought on Lacad Consulting they had no internet marketing and were doing about $10,000/month in revenue.

Our Approach

01

Marketing Strategy + Consulting

Lacad Consulting developed Pso-Rite's entire online rollout and launch, creating over 1,800% growth in the first year.

02

Paid Ads (Facebook, Instagram, Google)

One of the most successful paid ads campaigns to date — over 13x return, meaning every $1 spent on advertising generated $13 in sales.

  1. Launched paid ads on Facebook & Instagram — within the first year, grew from $120,000 annually to $2,000,000 (1,800% growth).
  2. The year after, scaled to over $6,000,000+ annually.
  3. Averaged a 13x return on ad spend.
  4. From 2019 to 2022, generated over $13.7 million.

The Results

$0.0M+

Revenue generated, 2019–2022

0x

Peak return on ad spend

0%

Growth in the first year

0

Orders in the reporting period

Lifetime revenue, Nov 2018 – Nov 2023
Lifetime revenue, Nov 2018 – Nov 2023
Total sales: $13,667,661.02 across 158,832 orders
Total sales: $13,667,661.02 across 158,832 orders

Supporting Evidence

Original materials supplied by Lacad Consulting.

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